Operationalize Your Service Strategy with Cask and ServiceNow®

Stop defending your budget, start selling your services


Build and leverage a service portfolio with an investment based budgeting approach

Do you struggle to answer questions about what your services cost and why? Have you been asked to defend your costs in an atmosphere where the underlying belief is that your operation costs too much? Are you being asked to do more with a flat budget or forced to defend why allocations need to go up to meet additional expenses?

Cask will help you build and leverage a service portfolio with an investment based budgeting approach that will help you run your operation like a business and change the dynamics with your constituency from a defensive position to a valued partnership.

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Our Approach includes:
  • Defining services using a top-down “customer” focused approach that aligns customer needs with existing technical products and services to create value-added “end-to-end” services.
  • Defining service offerings that improve your business by focusing on what you sell, not what you do.
  • Building and governing a service portfolio that can be used to demonstrate value and make better investment decisions.
  • Linking the portfolio of services to cost models, pricing and business planning activities that will shift the budgeting dialog from “why does it cost so much” to “I want to buy more of this.”
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